Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic merchandise - Essay ExampleThe brass instrument needs to collect more information related with the trends and practices undertaken within a new-made mart so that it can be familiarize with the new market. (2) Export modes (agents) In this stage, the beau monde finds a local strategical partner or local distributer that can provide efficient and substantial information close to the new market. In this stage, a base for being international is prep ard (Onkvisit, and Shaw, 15). (3) Establishment of a inappropriate sales subsidiary This is the stage in which the company has achieved wider knowledge about the bloodline conditions of the foreign country. With the assistance of this knowledge and information, the company opens its new sales subsidiary in the concerned destination, and starts a direct business unit of measurement within a new country. This is the most crucial stages of the process of internationalization which will accord the organization get firmly esta blished within the foreign country. (4) Establishment of production or manufacturing unit In this stage, the company establishes its production or manufacturing unit in a new country for the designing minimizing costs of production. In this stage of the process, the company uses local resources, man power, and talent (Gimbert, 173). With the help of such direct stages, the company can become international and global. In order to be global, the company has to take whatever crucial decisions which cast a direct impact everywhere the viability of opposite stages of internationalization. These main decisions are ratiocination of going international In these decisions, the company decides whether to go in international market or anticipate in domestic market. Decision regarding claimion of the target market The company has also needs to select the destination in which, it wants to expand its business. Decision regarding selection of the mode of entry in target market The organiza tion also has to made decision about the method with the help of which, it is planning to get entered into the new market. Decision of selecting the most appropriate marketing channel and communication tools in the new market The company also needs to take decision whether it should adopt the standard marketing mix or go for modified marketing mix as per the demand of the country. Decision for adapting the most suitable strategic fructify of the organization within the market The organization needs to have a particular trade stead within the market in terms of having compliance with trade policies, other organizations and so on. These all the decisions pretend internationalization process at different stages. These all the decisions are strategic by nature which has foresightful term impact over sustainability of the organization. Every activity or process undertaken by the organization is outright influenced by such different types of business decisions. At different stages of internationalization, the organization requires performing a different set of tasks. The decisions undertaken by organization changes or modifies the way of working and accomplishing business operations effectively, which impact over the outcome of any practice directly (European International Business Academy, 25). In this way, decisions undertaken by the organization are directly aligned with successful completion of different stages of internationalization. Answer 2 Marketing channel Marketing channel can be considered as a process and step wise approach undertaken by producer and